Artificial intelligence holds immense potential to support journalism, fact-checking, and strategic communication — but only if used ethically and transparently. This video showcases the work of the AI-CODE project, which empowers media professionals to explore and adopt AI tools in ways that strengthen democratic values, improve content quality, and fight disinformation.
Through training workshops and cross-border collaboration, AI-CODE equips participants with practical skills and critical knowledge. The initiative focuses on real-world applications — such as AI-assisted verification, editorial support systems, and multilingual content management — while addressing key challenges like bias mitigation, accountability, and algorithmic transparency.
By bridging the gap between technology and ethics, AI-CODE promotes a future where AI works for journalists, not against them. The video features testimonials from participants, trainers, and experts, reflecting a growing European movement to ensure that AI is developed and deployed in service of public interest media and trustworthy communication.
For more information: https://www.euractiv.com/section/tech/video/ai-code-empowers-media-professionals-to-harness-ai-for-good/