USE CASE#3

Interactive coaching for harnessing generative AI to create high-quality trusted content

Use case manager -> Euractiv, Deutsche Welle and Debunk

Current problem and needs

Generative AI technology makes combating disinformation in the media more challenging. It enables malicious actors to spread false information on a large scale, especially in critical areas like climate change and political polarization. Current mechanisms in place to detect and mitigate disinformation are not able to keep up with the constantly evolving strategies used by these actors and the speed of technological developments, especially regarding both malicious use of generative AI and involuntary spread of misinformation due to the lack of knowhow for using generative AI to create high-quality, trustworthy content.

Media professionals need new approaches to combat disinformation and maintain trust in the media. The proposed interactive coaching service will help media professionals to better understand how generative AI works, how to use it safely and responsibly to create high-quality content and to counter misinformation, and how to anticipate and respond to new developments in this technology.

By doing so, the service aims to help media professionals create high-quality content that avoids the spread of disinformation, ultimately contributing to a more informed and trustworthy media landscape.

Use case objectives and expected benefits 

The objective of this use case is to provide media professionals with an interactive simulator (incl. a counternarrative recommendation module), and an AI-based Personal Companion along with effective coaching service offerings to combat the spread of disinformation and misinformation harnessing generative AI technologies. 

The expected benefits include enhanced competencies of media professionals to use generative AI tools safely and responsibly, improved quality of media content, countering disinformation and reinforcing trust in media offerings.

AI-CODE Services that will be tested and validated:

Other use cases

Use case #1

AI tooling for trusted content​

Use case #2

Use of AI tools to support the discovery of potential foreign influence operation faster

Use case #1

AI tooling for trusted content​

Use case #2

Use of AI tools to support the discovery of potential foreign influence operation faster